Design has been at the heart of my work and education for over 14 years. After working in the industry for a while there was a distinct moment of epiphany for me when I decided to no longer pursue a traditional design career. Instead I decided to use design as a tool for social change.
For me, design is both an intellectual and visceral experience. The most innovative and sustainable solutions come from a deep emotional understanding of your audience and their challenges. I love to observe human beings and I aspire to understand their vulnerabilities. Often such moments of realization become the birthplace of change from which design solutions emerge.
For me it began with a degree in psychology. Growing up in India, within strict confines of femininity, fueled my desire to understand human behavior and its cultural context. Although I drifted towards design, psychology remained one of the tools in my designer toolkit.
As a woman there is one unifying, pervasive theme that connects my past and my present - a constant struggle to be seen, heard and acknowledged as a woman.
Cultural disempowered is at the heart of this struggle. At every crucial turning point in my life, while education gave me the wings to fly, culture systematically clipped them. To my dismay, even in America, the birthplace of women's movement, I was gripped by how culture chose to define me adding yet another lens of race and skin color. As a result I excelled at all roles assigned to me : "mother", "daughter"," wife" but miserably failed at "me". I felt deeply betrayed and powerless.
I began my quest for authentic personal power, unpacking and questioning every thing . That journey has provided many meaningful answers, fantastic role models, a powerful vision of an empowered woman and tools to fight back cultural disempowerment. Through my work I share this knowledge with other women. The journey continues.